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Tony
Your site is so great, it makes researching the business sooo much easier having all the info in one place! thankyou thankyou thankyou.
Amada, aspiring actress, Sydney, Australia

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Hi Tony!
Most people don’t even take the time to tell a person how to reach their goal. I want to thank you for everything and for responding to my messages. Sometimes I just test people to see if they really care about my career and you do. You can continue to send me some tips on how I can accomplish my goals, because you inspire me a lot. Thank you for caring.
Jeffrey, Dallas, TX

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Hi Tony!
Just wanted to say that this site is FANTASTIC! It's helped me quite a bit and it's now my #1 bookmarked item, which means I'm going to be visiting here regularly :) Thanks again,
Rob, aspiring actor, Canada

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Hi!
I absolutely love your site - it's SOOOO helpful and very impressive!
I am a frequent visitor and have signed up for the newsletter, plus I think it's so good I have recommended it to all my acting friends! Thank you for creating such a wonderful website!
Mischa, UK

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Wow Tony! I would just like to comment on how much you have affected my life.
First of all, any questions I have are answered extremely fast, and not only that, you give me a very helpful answer every time. Also, by reading your newsletters, I obtain just the right information that I need to succeed in the acting business. I am so happy I discovered your site, and I hope you know how much we actors appreciate you. Thanks again, and I can't wait to read your next newsletter!
Laura Doukas, Actress

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Tony,
I did what you said and…I got two interviews with two agents! Thank you! Sorry but can I ask you…how do I prepare to go meet the agent? What do I have to do?
Marsha P., New York, NY, USA

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This site has taught me a lot that I needed to know without dragging me all over the place.
Lauren, actress, Atlanta, GA

Acting Business Skills

The Acting Business

After fifteen years of living corporate business, I believe that the principles that apply in business also apply to promoting oneself in the acting business. Since I’ve been involved in the acting industry, I’ve also heard this said many times. For example, Brian O’Neil’s book Acting As a Business, Third Edition: Strategies for Success is one of the most read books among actors. Leslie Becker, author of The Organized Actor has a class she teaches in NY called Mastering Show Business. And I’ve heard Lisa Gold, owner of Actors Connection start off speeches to new actors saying, “There’s a reason why they call it Show-Business!”

To be successful as an actor long-term, you need to develop some business skills!

The Most Important Business Skills You Need

Have a look at the basic acting business skills you'll need to get your career off to a great start and keep it going! This top ten list is taken from my book: Acting Career Start-Up. In the book you will find all 21 of the necessary business skills.

The following is a list of ten of those ever so important principles.

A Necessary Next Step: Analysis

You’ve hopefully by now already started to analyze yourself so that you will fully be able to capitalize on your strengths and improve on your weak areas so that you can rise to the occasion and win at the business of acting.

1. Study the Market

2. Your USP: Unique Selling Proposition

3. Your Customers

4/5/6. Setting Of Goals/Planning/Monitoring Of The Plan

7. Budgeting and Finances

8. Marketing and Promotional Activities

9. Entrepreneurial Skills

10. Sustainable Growth

Here are some books that you must own if you are looking for long-term success in this very competitive industry!

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