Your site is so great, it makes researching the business sooo much easier having all the info in one place! thankyou thankyou thankyou.
Amada, aspiring actress, Sydney, Australia
Just wanted to say that this site is FANTASTIC! It's helped me quite a bit and it's now my #1 bookmarked item, which means I'm going to be visiting here regularly :) Thanks again,
Rob, aspiring actor, Canada
I absolutely love your site - it's SOOOO helpful and very impressive!
I am a frequent visitor and have signed up for the newsletter, plus I think it's so good I have recommended it to all my acting friends! Thank you for creating such a wonderful website!
Wow Tony! I would just like to comment on how much you have affected my life.
First of all, any questions I have are answered extremely fast, and not only that, you give me a very helpful answer every time. Also, by reading your newsletters, I obtain just the right information that I need to succeed in the acting business. I am so happy I discovered your site, and I hope you know how much we actors appreciate you. Thanks again, and I can't wait to read your next newsletter!
Laura Doukas, Actress
I did what you said and I got two interviews with two agents! Thank you! Sorry but can I ask you how do I prepare to go meet the agent? What do I have to do?
Marsha P., New York, NY, USA
This site has taught me a lot that I needed to know without dragging me all over the place.
Lauren, actress, Atlanta, GA
7. Acting Career Promoting and Actor Marketing Activities
Again the parallel. This time between acting career promoting and a couple words about what businesses do to promote their products. Companies spend lots of money and energy on their marketing efforts. Obviously it is of little benefit to have a great product if no one knows about it. Whats the point of having a great store, beautifully decorated, if you dont get any visitors? The best Web site is of little value if it receives no traffic.
There are countless ways that companies market their productstelevision, newspapers, magazines, and events. But things are changing. The effect of these mediums isnt what it used to be, which is pushing ad agencies and companies alike to think of new ways to reach their consumers. One of the ways that has grown in popularity over the years is the concept of giving: the more you give, the more you receive.
This is why companies put out newsletters, e-books, offer free seminars, and give free samples, because statistics tell us that in the end, it pays off. Consumers today want to know before they buy a product that the company they are buying from is reputable, reliable, and credible. This is especially important for small businesses that are not known to the larger population or target audience.
If someone wants to sell something, they must market their product to their target audience. This goes back to what we said about knowing your customers. You must!
Ya Gotta Be Different From The Rest
I have a philosophy. Its something I learned in one of the greatest companies in the world in its industry: Nike. If you want people to notice you, you have to be different. That goes for any field. And in our case, that's where acting career promoting comes in.
In my consulting and corporate training business, I see great trainers who keep trudging along, doing things the hard way, getting clients by word of mouth. Their businesses are small, and they make a modest living. Then there are the go-getters with lots of energy and innovative ways of doing things; they are not always better than the old dogs, but they are very good at the marketing game, and that makes a big difference.
Those are the guys who make radio and television appearances, do interviews with the media, make audio CDs and DVDs, have Web sites that sell their products, have newsletters, collect names and addresses online of people they can market to, cross-sell, up-sell, do joint ventures, and have a host of marketing weapons they use regularly. When you add it all up, it pays off. Our business, your business as an artist, is subject to the same principles. You just have to know how to apply them. If you want people to notice you, if you want to stand out as an individual, no matter what you do or no matter what field you choose, you have to be good at marketing your product: YOU!
Ok, so you know that acting career promoting is a logical bet to increase your chances to get seen, to get work and to have a successful career.
Whatcha Gonna Do?
So, what methods are you using to market yourself as an actor? See here 29 ideas to promote yourself in the industry. Are you getting the results you want? What could you be doing that you are not already doing? How many different ways are there to promote you and get recognized by your customers?
Acting Career Promoting is a hot topic these days. From what I can see, the actors who are good at it, are the ones who get the work. Take the time to think about it now. You'll be glad you did!
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I want to say you changed my life. I want to be an actress so bad, but i began losing motivation when I couldn't figure out what to do. And then I found you! Thanks to you, I'm taking my first acting classes next month! Yippee!
Sara, Pasadena, CA
Just wanted to thank you for bringing me in to [audition for the video], meet you and chat this Saturday. I was really excited to hear about your working on actingcareerstartup.com and even took a look at it today - it's awesome! You are very well-spoken, knowledgeable and enthusiastic, and it shows through the work that you do! I hope our paths in the industry will cross again and really enjoyed meeting you. Thanks, again and best wishes with your very important work!
Gretchen, NY, NY