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Tony
Your site is so great, it makes researching the business sooo much easier having all the info in one place! thankyou thankyou thankyou.
Amada, aspiring actress, Sydney, Australia

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Hi Tony!
Most people don’t even take the time to tell a person how to reach their goal. I want to thank you for everything and for responding to my messages. Sometimes I just test people to see if they really care about my career and you do. You can continue to send me some tips on how I can accomplish my goals, because you inspire me a lot. Thank you for caring.
Jeffrey, Dallas, TX

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Hi Tony!
Just wanted to say that this site is FANTASTIC! It's helped me quite a bit and it's now my #1 bookmarked item, which means I'm going to be visiting here regularly :) Thanks again,
Rob, aspiring actor, Canada

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Hi!
I absolutely love your site - it's SOOOO helpful and very impressive!
I am a frequent visitor and have signed up for the newsletter, plus I think it's so good I have recommended it to all my acting friends! Thank you for creating such a wonderful website!
Mischa, UK

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Wow Tony! I would just like to comment on how much you have affected my life.
First of all, any questions I have are answered extremely fast, and not only that, you give me a very helpful answer every time. Also, by reading your newsletters, I obtain just the right information that I need to succeed in the acting business. I am so happy I discovered your site, and I hope you know how much we actors appreciate you. Thanks again, and I can't wait to read your next newsletter!
Laura Doukas, Actress

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Tony,
I did what you said and…I got two interviews with two agents! Thank you! Sorry but can I ask you…how do I prepare to go meet the agent? What do I have to do?
Marsha P., New York, NY, USA

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This site has taught me a lot that I needed to know without dragging me all over the place.
Lauren, actress, Atlanta, GA

Acting Industry Information

Get the acting industry information you need.

You’ve hopefully by now already started to analyze yourself so that you will fully be able to capitalize on your strengths and improve on your weak areas so that you can rise to the occasion and win at the business of acting.

1. Study the Market

Get as much acting industry information as you can. Find out “the lay of the land,” how the industry works and who your competition is. Businesses and companies know the environment in which they operate. They know where they fit in, how big the industry is, what their market share is. They know who the big players are, who their competition is, and what they have to offer in terms of products, services, and prices. They know how the competition operates and what they provide to their customers. They keep abreast of industry developments and things that can change the effect that their efforts can have for the good!

Take Away

a. Know where you can get acting industry information about market demographics, breakdown by race, types of roles, trends in the industry, and so on.

b. Know what the industry trends are. This will help in your preparation for different types of auditions. For example, a couple of years ago I was told by two casting directors that for whom I auditioned for on-camera commercials, that I needed to be more conversational and not so over the top. They said that it was because of the effect that reality television was having on everything. Today it’s about real people and not some high-powered, high-energy sale of a product.

c. Know the right people—directors, producers, casting directors who cater specifically for your type, agents, schools, teachers, and so on. Learn about what they look for in an actor.

d. Know where you can get the acting industry information and resources you need with regard to résumés, head shots, technique classes, voice, diction, movement, classics, show reels, demo CDs, informational suggestions, and so on. For some of those things, there are industry standards to adhere to. They are good to know. Rèsumés, for example, have a pretty standard format that should be followed, otherwise you risk it being tossed out if the busy people who have to look at them have to search for your information on a page. Aside from that, there are certain elements of a résumé that are good to have.

e. Industry and trade papers. There are more than just one or two. Find out which ones are available and which ones give you the best and most complete information.

f. Know your genre or otherwise know as your type. A casting director once told me that if you want to be on television, you need to watch television. If you want to be on soaps, prime-time, daytime, hosted programs, and so on, you need to watch them. Watch the shows, the movies, the television programs or soaps that you are particularly interested in and on/in which you would like to appear as an actor.

g. Know the issues actors are facing in any given moment, important union decisions that have been made, etc.

First Things First! Get your finances together so that you have enough money to be able to concentrate as much as possible on your career! If you overlook this, it will come back to haunt you!

Here Are Some Resources That Can Help You Get The Money You Need To Start/Fund Your Acting Career. Here are two programs I personally recommend, because if you work them, they will work for you. You earn money on your own time, which keeps you focused on the things that matter most to you. In addition, they help you help other people AND working this way really beats working a full-time job for somebody else!:

Make Your Knowledge Sell

Here are some places to start gathering good acting industry information. There are certainly others, but these are the ones that I frequently referred to:

The 3 Major Acting Unions:

SAG - AFTRA

Actors’ Equity

Statistics and General Industry Information:

U.S. Department of Labor, Bureau of Labor Statistics: http://www.bls.gov/ooh/entertainment-and-sports/actors.htm

General Career And Acting Industry Information: Information about the nature of acting work, working conditions, training, other qualifications, advancement, employment, jobe outlook, earnings, related occupations and sources of additional information.

Mandy.com: An International TV & Film Production resource, where you can find entertainment and production jobs, casting notices, production company listings and just about anything you can possibly imagine that has to do with the entertainment industy.

Acting Industry & Entertainment Tradepapers, Magazines, Information Booklets, Websites:

Backstage: http://www.backstage.com

Show Business Weekly: http://www.showbusinessweekly.com

The Hollywood Reporter: http://www.hollywoodreporter.com

Time Out: http://www.timeout.com

Variety: http://www.variety.com

New York/LA Agencies Publication: gives information about agents and what exactly they are looking for.

More acting industry information: Actor Resources On The Web:

Holdon Log: The Standard in Performer Organizational Tools (Software & Log Books): http://www.holdonlog.com

Actor Gateway: The easiest way to manage your acting career: http://www.actorgateway.com

Talent Pages: Provides a combination of many helpful tools offered for free and designed for professional actors and also beginners who want to break into the acting world: http://www.talentpages.com/

ActorWebs.com: ActorWebs creates top quality websites for actors: http://www.actorwebs.com

Thespian Net: Search for acting schools, submit yourself to their talent pool, search for info on your favorite celebrities and more.: http://www.thespiannet.com

Places To Network And Meet Casting Directors, Agents & Other Indusry Professionals:

TheNetworkNYC.com: A quality program in which, after an entry audition, you will be able to participate in seminars with casting directors, agents, directors and other industry professionals. You get one on one time with the industry professionals and a chance to audition for them: http://www.thenetworknyc.com

ActorsConnection.com: A great place to participate in seminars with industry professionals like casting directors, agents, directors, etc. that can further your career. You get one on one time with the industry professionals and a chance to audition for them: http://www.actorsconnection.com/

Places To Network And Meet Other Actors Near You:

MeetUp.com: A place to meet actors and performers in cities all around the world online and off: http://www.meetup.com

Casting Websites We Recommend:

Actors Access: your starting point for taking control of your career. Uniquely tied to your representative's information about you. Update your photos, resume, and profile, and submit online.: http://www.actorsaccess.com

Casting Networks: Submit for projects in NY, LA, SF: http://home.lacasting.com/

Extras Access: Look for extra and background working opportunities.: http://www.extrasaccess.com

NYCastings: Talent Casting Wire Services. Clean, clear and user friendly overview with reliable and up-to-date casting information in different acting and modelling categories. They have some real good acting industry information in general. Excellent service. Update your photos, resume, and profile, and submit online.: http://www.nycastings.com

Coaching for Actors:

Brian O’Neil: Former actor, agent and personal manager, Brian O'Neil is one of the acting industry's leading experts. He conducts seminars on the business of acting and also provides invaluable one on one coaching. Also, Brian is author of the best-selling book: Acting As A Business: Strategies For Success: http://www.actingasabusiness.com

Janice Hoffmann: Janice Hoffmann conducts workshops for actors as well as one on one coaching to help actors achieve their personal and career goals. Janice has a unique, likeable, down-to-earth and results-oriented approach and she pushes her acting students to go out and gather pertinent acting industry information to further their careers.: http://www.successissweetest.com

Sue Porter Henderson: Sue is President of Henderson Enterprises, Inc., NY a company providing actor support services since 1983. She is also a publisher, career consultant and working actor. http://www.nyactingagents.com/

Working Actors Providing Acting Industry Information

Amy Hoerler: Working actor. See Amy's tips page: http://www.amyhoerler.com/

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