The Association Of Talent Agents:
Looking At Things From An Agent’s Perspective

My website building tool directed me to the website of the Association Of Talent Agents. It provides us actors with some great information to understand our customers even better. By customers I mean that we actors have to “sell” ourselves; or rather we have to sell our talent, our personalities, our acting ability to agents, casting directors, production companies, producers, directors and the like. I talk about this in much greater depth on another page of this website.

I spent about 14 years of my life in the corporate world and a few years as a consultant. One of the golden rules of business is for anyone or any company that has a product or service to market, to know their customers as well as they possibly can. To know your customers well, you have to know how they think and what they are looking for and what they want.

When visiting the website of The Association Of Talent Agents (see the link at the bottom of the page), these are some of the most important things I learned.

1. For talent agents, I learned about the 23 benefits they could enjoy from being a member of the organization and the services it provides to make an agent’s work easier.

2. Of interest to actors could be the fact that they have job postings, which provide the possibility for qualified people to work as agent assistants or in other capacities. If you are an actor and need a job, that would be a great way to learn the industry!

3. I learned how the online production world is profiting from the writers’ strike and specifically what that could mean for us actors. They also talk about which networks are doing what online and how.

4. I learned about four additional websites where it is possible to create an online presence and post video content that goes viral. One of those websites even offers revenue sharing, meaning that the more your video (that you posted on their website) gets seen, the more money you can make while your video makes its way around the internet.

5. I learned about three additional website data bases that union actors (SAG, AFTRA, AEA as well as union actors in countries located outside the U.S.A.) can submit themselves to. These websites are used frequently by top casting directors, agents and directors to find new talent for their projects.

6. Lastly, I learned that there are several up and coming technologies that we actors must know about and that might make a difference in the opportunities presented to us.

And there is more. Whether you are just starting out your acting career or you are a union actor looking for more of an edge, you might find the website of The Association Of Talent Agents of interest.

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The Top 10 Reasons Why
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Hi Tony
I would like to thank you for helping me with the monologue question I asked in October 2007. I went to the auditions for a Drama course and I am happy to say that I have been accepted as a first-year student at the Tshwane University of Technology. Please keep on sending me those newsletters and let me know where I can find books that will help me in my acting career. Thank you once more. Have a blessed day.
Sincerely
Edward Thaba -South Africa

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Hi,
I was wondering if there is anything established like actingstartup.com in the U.K. because you are amazing and I have learned loads...
Thank You.
Nadine., Newcastle, UK

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Dear Anthony,
Just wanted to thank you for bringing me in to [audition for the video], meet you and chat this Saturday. I was really excited to hear about your working on actingcareerstartup.com and even took a look at it today - it's awesome! You are very well-spoken, knowledgeable and enthusiastic, and it shows through the work that you do! I hope our paths in the industry will cross again and really enjoyed meeting you. Thanks, again and best wishes with your very important work!
Warmly,
Gretchen, NY, NY

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Hey Tony, thanks for the info, yours by far is the most useful, I am 30 years old, and I myself always (secretly) wanted to be an actress, but I never knew where to begin, so thank you. You have given me hope!
Ana C., Tampa, FL

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Hi, I’m John.
You answered a question for me about two weeks ago about how to write my cover letters…I want you to know your advice was helpful. I got called in for a part as an extra in my first movie! It’s not big, but it’s my first one! Thanks for your help!
John, San Diego, CA