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Tony
Your site is so great, it makes researching the business sooo much easier having all the info in one place! thankyou thankyou thankyou.
Amada, aspiring actress, Sydney, Australia

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Hi Tony!
Most people don’t even take the time to tell a person how to reach their goal. I want to thank you for everything and for responding to my messages. Sometimes I just test people to see if they really care about my career and you do. You can continue to send me some tips on how I can accomplish my goals, because you inspire me a lot. Thank you for caring.
Jeffrey, Dallas, TX

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Hi Tony!
Just wanted to say that this site is FANTASTIC! It's helped me quite a bit and it's now my #1 bookmarked item, which means I'm going to be visiting here regularly :) Thanks again,
Rob, aspiring actor, Canada

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Hi!
I absolutely love your site - it's SOOOO helpful and very impressive!
I am a frequent visitor and have signed up for the newsletter, plus I think it's so good I have recommended it to all my acting friends! Thank you for creating such a wonderful website!
Mischa, UK

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Wow Tony! I would just like to comment on how much you have affected my life.
First of all, any questions I have are answered extremely fast, and not only that, you give me a very helpful answer every time. Also, by reading your newsletters, I obtain just the right information that I need to succeed in the acting business. I am so happy I discovered your site, and I hope you know how much we actors appreciate you. Thanks again, and I can't wait to read your next newsletter!
Laura Doukas, Actress

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Tony,
I did what you said and…I got two interviews with two agents! Thank you! Sorry but can I ask you…how do I prepare to go meet the agent? What do I have to do?
Marsha P., New York, NY, USA

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This site has taught me a lot that I needed to know without dragging me all over the place.
Lauren, actress, Atlanta, GA

Know Your Customers

"Who are your customers?

It is vital to know exactly to whom you are marketing your products and services. Many small businesses fail for this reason. They try and market to anyone and everyone, thinking that if they canvas the territory, they will have greater success. On the contrary. The more focused companies are in marketing to their target consumer, the more effective their efforts and the return will be on their advertising spending.

When I was working for Nike, I used to have customers who wanted to choose from our entire line of more than eight hundred models of shoes. We placed our shoes in the marketplace based on where consumers would go to find them. It didn’t make sense to place a lot of top-of-the-line shoes in stores whose consumers had extremely limited budgets.

This also happens on the Internet. People set up businesses and try and market to “the world,” thinking that their message will reach everyone. However, their marketing message or ad ends up being so generic that many people don’t feel like it speaks to them, and sales are thus limited. On the other hand, there are those who market to a tight niche. The tighter the better. When ads are written for those consumers, the messages hit home, because they are tailored specifically for them.

Your customers, the people who you sell your services to are probably among others:

· Casting directors

· Agents

· Casting director and agent assistants

· Producers

· Directors

· Playwrights

· Teachers you want to accept you into their school

· Others

Check out this page, to help you get a better idea and more information about who your customers are and could be.

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