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Tony
Your site is so great, it makes researching the business sooo much easier having all the info in one place! thankyou thankyou thankyou.
Amada, aspiring actress, Sydney, Australia

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Hi Tony!
Most people don’t even take the time to tell a person how to reach their goal. I want to thank you for everything and for responding to my messages. Sometimes I just test people to see if they really care about my career and you do. You can continue to send me some tips on how I can accomplish my goals, because you inspire me a lot. Thank you for caring.
Jeffrey, Dallas, TX

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Hi Tony!
Just wanted to say that this site is FANTASTIC! It's helped me quite a bit and it's now my #1 bookmarked item, which means I'm going to be visiting here regularly :) Thanks again,
Rob, aspiring actor, Canada

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Hi!
I absolutely love your site - it's SOOOO helpful and very impressive!
I am a frequent visitor and have signed up for the newsletter, plus I think it's so good I have recommended it to all my acting friends! Thank you for creating such a wonderful website!
Mischa, UK

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Wow Tony! I would just like to comment on how much you have affected my life.
First of all, any questions I have are answered extremely fast, and not only that, you give me a very helpful answer every time. Also, by reading your newsletters, I obtain just the right information that I need to succeed in the acting business. I am so happy I discovered your site, and I hope you know how much we actors appreciate you. Thanks again, and I can't wait to read your next newsletter!
Laura Doukas, Actress

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Tony,
I did what you said and…I got two interviews with two agents! Thank you! Sorry but can I ask you…how do I prepare to go meet the agent? What do I have to do?
Marsha P., New York, NY, USA

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This site has taught me a lot that I needed to know without dragging me all over the place.
Lauren, actress, Atlanta, GA

Marketing For Actors

Marketing For Actors

Marketing yourself as an actor, and doing a good job of it, could ultimately be the difference between whether you are a working actor or an out-of-work actor, so it is something that you should put a lot of time and energy into. There are many different aspects to Actor Marketing, and there is no hard and fast rule as to how you should do it, so try and be intuitive and discover what is going to work best for you.

Marketing yourself should always be a work in progress, if something isn’t working for you then change up your approach- there are literally hundreds of ways to differentiate yourself from your competition, just because one thing isn’t working doesn’t mean that you are failing. To have a more in-depth look at what marketing yourself can entail, here’s a breakdown of the kinds of things you can have in your self-promotion toolbox.

Acting Training

This aspect an actor’s career comes up time and time again because it is so very important. Through your training you will be honing what it is that you are actually marketing- your talent and your skill. There is no cutting corners on this one! Discover what it is that you have a special talent for and be able to demonstrate it. Great comedic timing? Shakespeare? Stage Combat?  You can discover all this through taking class, and in doing so will pick up more strengths to add to your repertoire. Training is a key aspect and first step in marketing for actors.

Acting Cover Letter

You should have a strong acting cover letter that you can send potential agents, directors and producers- this letter should be professional yet have something about it that makes you stand out from the rest so try and let your personality show through. Think of it as an introductory advertisement for yourself. This can be a hard thing to get right so keep working at it, try and find some inspiration in advertisements on TV, in magazines and in local trade papers.

Actor Headshot

When the time is right, make sure you go to a professional to get your headshots taken. The actor headshot is a key step in marketing for actors. They are worth every cent. If you try and get a headshot on the cheap you will end up having to spend more money to fix it. Your headshot is going to be the visual guide of what it is that you have to market so be mindful where do your strengths lie? What kind of work do you want to do? In other words, you need to know what your type is. If you want to be in comedy, your headshot should reflect that, if you are good at playing the femme fatale your headshot should reflect that also. It may sound like typecasting but the reality is you will have a ‘type’ when you are starting out, once you have some experience and a body of work behind you then you can diversify into other projects.

Learn to walk before you sprint!

Professional Actor Resume

Another key element in marketing for actors is an up-to-date actor resume. It should have on it all your relevant information and any training you have done as well as previous experience in theatre, TV and film. If you have a lot of experience just choose to list those roles that you think best sell your skill set. To see some examples of resumes and to find out more information on how to write them visit this page on the website.

Acting Reel

Much like your resume, you should get a professional to make your reel. They will edit it in a way that will make the most of what you have to offer, and that professional touch is worth every dollar. Your reel can have snippets of any film and TV roles that you have performed. Your reel should showcase your talent so try and get the scenes in that really show what you can do, and try and show some versatility. The same goes if you are trying to break into the voice-over market, you should get some help putting together a demo tape that is a recording of what you have to offer as a voice-over artist.

Actor Website

A more standard and nowadays traditional aspect of marketing for actors is having an actor website. This is becoming a very popular medium of late among aspiring performers, due to the fact that you can have a lot of information in one easy to view place. For a relatively small amount you can register your named domain site (www.yournamecom) and use it as a place to have your resume, headshot and reel to be viewed by whoever visits your acting website.

Marketing For Actors: What else can you do?

Acting Workshops with Casting Directors

Casting directors often give lectures to groups of actors on things that they are looking for in auditions. They will talk about how you can make yourself stand out from the crowd and they will go into detail about common mistakes the actors they see often make. These talks can be a great place to network and can teach you a lot in a really short period of time. You should check online and with your trade papers to see when the next session is starting in your local area.

Volunteering/Internships

Someone who shows up on time and is ready to work will always be remembered for the right reasons by industry professionals. A lot of theatre companies have internship or volunteering programs and they can be a great way to get your foot in the door. At the very least you will get to experience what it is to be a part of a professional organization and can learn about what level you will have to be working at to make it as a working professional actor.

Acting Career Mentoring

A good acting career mentoring coach can help you put together a plan that will help you to market yourself in the right ways according to the type of actor you are. A really good coach should be well-versed in marketing for actors.

Expert Help In Marketing For Actors

As you get more work you will eventually enlist the help of a marketing expert. All of your favorite actors have people who look after this kind of thing for them- so as you can see this is an ongoing side of your career that needs time and attention no matter how inexperienced or experienced you become. Give yourself a head start by getting educated in all things to do with promoting yourself!

 

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