The On-Camera Commercial Class

ON-CAMERA COMMERCIAL CLASS

What is it? An on-camera commercial class will teach you how to use your acting talents to sell products/ideas in an entertaining, believable and dynamic way. Television commercials are generally only 30-45 seconds a piece which means that you do not have very long to get your message across, the on-camera class therefore teaches you skills and techniques to make the best use of your time and gives you practice in bringing sincerity and truth to what you are talking about, no matter what it may be.

 

For example, something that you need to know if you want to take an on-camera commercial class or are interested in acting in on-camera commercials in the United States is that reality television has changed the way that commercials are made. Years ago, it was ok to really "sell" a product, speaking in a way that most normal people do not speak, really hyping up the product with almost fake enthusiasm. Today's companies want actors to talk about their products on television commercials just like real people talk. They are in most cases not looking for the beautiful girl or the nice looking guy. They want the real looking guy. For example if the company is selling work boots, they want a guy who really looks like he would wear those boots. Or if the company is selling beer, they might be looking for a guy you would watch a football game with, one of your friends. He could be tall, short, fat, thin or have other characteristics. What really matters most is that he looks like a real person.

It will also help you figure out whether or not acting in television commercials is right for you. It is a very particular kind of work and some people just have a natural charisma or on-camera presence that could sell anything. If you have attended on-camera commercial auditions and not booked anything yet it doesn’t mean that you are not one of those people, it may just mean that you just need to work on your skill set.

Finally, there are some television commercial auditions that are open to anyone to come and audition but most of the time commercial casting directors (acting on the behalf of the client) will only submit their needs to agents. Having an agent means that you will have greater access to more commercial auditions and will greatly increase your chances of booking a job like a national ad campaign.

The Pay

One last thing that can be very appealing about acting in on-camera commercials is that if you book the right job, you can make what they call residual income. That means that if, for example it takes you two days to shoot the commercial, you could make a fixed amount of money for the two days and then, receive regular checks, because of the kind of contract you have, that is related to the actor getting paid based on the number of times the television commercial aires. Thus, booking commercials can be very lucrative! It's possible to make even $50 thousand dollars or more for just one commercial!

Make sure you take good care in picking the right on-camera commercial class for you!

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