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Tony
Your site is so great, it makes researching the business sooo much easier having all the info in one place! thankyou thankyou thankyou.
Amada, aspiring actress, Sydney, Australia

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Hi Tony!
Most people don’t even take the time to tell a person how to reach their goal. I want to thank you for everything and for responding to my messages. Sometimes I just test people to see if they really care about my career and you do. You can continue to send me some tips on how I can accomplish my goals, because you inspire me a lot. Thank you for caring.
Jeffrey, Dallas, TX

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Hi Tony!
Just wanted to say that this site is FANTASTIC! It's helped me quite a bit and it's now my #1 bookmarked item, which means I'm going to be visiting here regularly :) Thanks again,
Rob, aspiring actor, Canada

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Hi!
I absolutely love your site - it's SOOOO helpful and very impressive!
I am a frequent visitor and have signed up for the newsletter, plus I think it's so good I have recommended it to all my acting friends! Thank you for creating such a wonderful website!
Mischa, UK

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Wow Tony! I would just like to comment on how much you have affected my life.
First of all, any questions I have are answered extremely fast, and not only that, you give me a very helpful answer every time. Also, by reading your newsletters, I obtain just the right information that I need to succeed in the acting business. I am so happy I discovered your site, and I hope you know how much we actors appreciate you. Thanks again, and I can't wait to read your next newsletter!
Laura Doukas, Actress

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Tony,
I did what you said and…I got two interviews with two agents! Thank you! Sorry but can I ask you…how do I prepare to go meet the agent? What do I have to do?
Marsha P., New York, NY, USA

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This site has taught me a lot that I needed to know without dragging me all over the place.
Lauren, actress, Atlanta, GA

Your Unique Selling Proposition

2. Your USP: Unique Selling Proposition

When businesses put together a selling strategy around one of their products, one question they ask themselves is, “What’s our unique selling proposition?” In other words, what is unique about our product that could appeal to consumers? Even in a market that is saturated with similar types of products, businesses need to find their unique selling propostion, because it is what sets them apart from the rest.

To do this, you must know yourself very well; know who you really are and what you have to offer. Here are some questions and things you might want to consider if you haven’t already: What is your product? Your product is you! That’s your baby. You need to know how to market it, how to create and market your brand, how to protect it. If you don’t, you’d better find out; otherwise, you will be just like the thousands of other actors out there trying to get noticed.

What's Your Type?

What about you? What is your type? Do you know? Who are the producers, directors, casting directors, agents who cater to your type? Could you be interesting for them? If so, why? Evaluate yourself: your strengths (your strong points as an individual), weaknesses (things you need to improve on), opportunities (things that now would be a great time to start or try and accomplish) and threats (things that if you don’t fix or do something about them immediately, they will prohibit you from continuing on your path to success). If you haven’t already done so, go to the Vision page of this website. There you will find the SWOT analysis the SWOT analysis. Do it!

This is all about taking stock of your present situation, of your starting point, of the resources and of the situation that you find yourself with at the beginning of your mission to achieve your goal. Don’t get ahead of yourself. This is not an exercise in trying to find solutions to your weaknesses. That comes later. Simply list the things in all four of those areas. And that’s it. It’s a snapshot of the moment, which becomes a point of reference for the next steps of setting up your plan. This fits in with the concept of differentiation.

Nobody Does It Like You!

I once took a seminar at the Learning Annex that was about how to become a seminar leader. The speaker said that we had to become an expert at something. One lady raised her hand and said that she has a subject that she is very knowledgeable about but someone was already offering seminars in that area. The speaker responded, “So what!” No one will do it like you.

For my consulting and training business, my unique selling proposition is that my seminars and presentations are very different, innovative, and entertaining, which makes them memorable. The name of my company is perfectly in line with that: JOLTEN Educational Events and Entertainment. “Jolt” is what I give my audiences when they see me speak, and “EN” stands for “entertainment.”

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