15 Key Questions About Writing Your Own Tips Booklet

By Paulette Ensign

Everyone has something they want the world to know about and writing a tips booklet is a great way to do that.

Here are some questions to get your tips (and cash) flowing. You can mine your own field of gold by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about or by you, your product catalog and even your business card.

1. What is the single most important subject from your experience or knowledge that you want the world to know about? If there are several topics, which one is most compelling to you and would you consider writing about right now?

2. How would you narrow that subject down into segments? Do those segments create additional booklets to develop a series?

3. What do you want the booklet to accomplish for you? Do you want to altruistically spread the word about something? Will a booklet be a marketing tool for your business? Can it be a profit center for you? Would you like it to be a marketing tool and a profit center?

4. What are you often surprised by that people do not know about your subject area? Is there something that seems so 'common sense' to you, while being highly helpful or enlightening to others?

5. What is the single most outstanding thing you want people to know? Is it a new skill, perspective, attitude, expanding general knowledge?

6. Does your information need to be presented sequentially or can it be random? Can a specific entry stand on its own or does it need whatever came before it to cause it to make sense to the reader?

7. What do you want people to do and not to do, be or not be as a result of your booklet? How will this information be benefit the reader?

8. Who besides the reader can benefit from this material? Are there manufacturers, suppliers, distributors whose business activities can profit by distributing your contents?

9. Is there language that is peculiar to your topic? Have you considered how you will monitor and treat that in your content?

10. What surprised you most when you learned about your topic? Is that useful to pass along to your readers in some way?

11. What resources are needed to implement any of your suggestions? What are the easiest ways to accomplish what you are recommending to your reader?

12. What do people need to know about you? What gives you the credential to write about this topic?

13. What other products and/or services do you have to assist the reader in this topic? Are they products and services of your own or of someone else's?

14. How would short anecdotes be useful in supporting your materials? Would they get in the way or enhance your content?

15. Do your tips need visual support with graphics to allow them to be more fully understood? Is clip art adequate or do you need original art?

Paulette Ensign has learned her business by doing it. She has never taken a formal business course in her life. Her company, Tips Products International offers a range of products and services to support your writing and business success regardless of your budget of time or money.

If you think this could be an interesting opportunity, go to her site and see more about how writing your own tips booklets could help out your finances and help you fund your acting career.

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Hi Tony
I would like to thank you for helping me with the monologue question I asked in October 2007. I went to the auditions for a Drama course and I am happy to say that I have been accepted as a first-year student at the Tshwane University of Technology. Please keep on sending me those newsletters and let me know where I can find books that will help me in my acting career. Thank you once more. Have a blessed day.
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I was wondering if there is anything established like actingstartup.com in the U.K. because you are amazing and I have learned loads...
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Dear Anthony,
Just wanted to thank you for bringing me in to [audition for the video], meet you and chat this Saturday. I was really excited to hear about your working on actingcareerstartup.com and even took a look at it today - it's awesome! You are very well-spoken, knowledgeable and enthusiastic, and it shows through the work that you do! I hope our paths in the industry will cross again and really enjoyed meeting you. Thanks, again and best wishes with your very important work!
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You answered a question for me about two weeks ago about how to write my cover letters…I want you to know your advice was helpful. I got called in for a part as an extra in my first movie! It’s not big, but it’s my first one! Thanks for your help!
John, San Diego, CA